{"id":3511,"date":"2026-07-29T21:00:31","date_gmt":"2026-07-29T19:00:31","guid":{"rendered":"https:\/\/proesthetic.be\/?p=3511"},"modified":"2026-07-29T11:59:32","modified_gmt":"2026-07-29T09:59:32","slug":"hygiene-et-securite-les-nouvelles-attentes-des-clients","status":"publish","type":"post","link":"https:\/\/proesthetic.be\/fr\/hygiene-et-securite-les-nouvelles-attentes-des-clients\/","title":{"rendered":"Hygi\u00e8ne et s\u00e9curit\u00e9, les nouvelles attentes des clients"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Les exigences des clientes ont profond\u00e9ment \u00e9volu\u00e9. Elles regardent d\u00e9sormais les protocoles d&rsquo;hygi\u00e8ne avec un \u0153il averti : le linge est-il chang\u00e9 entre chaque cliente ? Les instruments sont-ils st\u00e9rilis\u00e9s ? Quels produits sont utilis\u00e9s ? Face \u00e0 ces questions, les instituts doivent \u00eatre en mesure de r\u00e9pondre clairement, et de le prouver.    <\/strong><br\/><br\/><strong>Une rigueur souvent invisible<\/strong><br\/>La plupart des esth\u00e9ticiennes appliquent des protocoles rigoureux depuis des ann\u00e9es. Mais cette rigueur reste souvent invisible pour la cliente. Elle se fait en coulisse, sans jamais \u00eatre reconnue ni valoris\u00e9e. C&rsquo;est l\u00e0 qu&rsquo;intervient le Label <strong>AESTHETIC QUALITY<\/strong>.   <br\/><br\/><strong>Rendre visible ce qui est invisible<\/strong><br\/>AQ Label est une certification fond\u00e9e pr\u00e9cis\u00e9ment sur ces \u00e9l\u00e9ments concrets : d\u00e9sinfection du mat\u00e9riel, utilisation des produits \u00e0 usage unique, tra\u00e7abilit\u00e9 des cosm\u00e9tiques, formation continue&#8230; En obtenant le label, l&rsquo;institut ne change pas n\u00e9cessairement ses pratiques, il les fait reconna\u00eetre officiellement.<br\/><br\/><strong>Des crit\u00e8res ancr\u00e9s dans la r\u00e9alit\u00e9<\/strong><br\/>La Charte Qualit\u00e9 AESTHETIC QUALITY a \u00e9t\u00e9 con\u00e7u en tenant compte des contraintes r\u00e9elles du m\u00e9tier. Il ne s&rsquo;agit pas de normes inaccessibles ou bureaucratiques, mais de bonnes pratiques professionnelles structur\u00e9es et \u00e9valu\u00e9es. Chaque crit\u00e8re a un sens, une logique, un impact direct sur la s\u00e9curit\u00e9 et la satisfaction de la client\u00e8le.  <br\/><br\/><strong>Un outil de communication puissant<\/strong><br\/>\u00catre labellis\u00e9e AESTHETIC QUALITY, c&rsquo;est pouvoir dire \u00e0 ses clientes : \u00ab\u00a0Nos pratiques ont \u00e9t\u00e9 \u00e9valu\u00e9es et reconnues.\u00a0\u00bb C&rsquo;est afficher sur sa vitrine, ses r\u00e9seaux, son site web un signe tangible de s\u00e9rieux. Dans un contexte o\u00f9 la r\u00e9putation se fait et se d\u00e9fait en quelques avis en ligne, c&rsquo;est un atout consid\u00e9rable.  <br\/><br\/><strong>Et pour l&rsquo;\u00e9quipe aussi<\/strong><br\/>La d\u00e9marche de certification est \u00e9galement f\u00e9d\u00e9ratrice en interne. Elle structure les pratiques, clarifie les responsabilit\u00e9s et valorise le travail de toute l&rsquo;\u00e9quipe. Beaucoup d&rsquo;instituts labellis\u00e9s t\u00e9moignent d&rsquo;un regain de fiert\u00e9 professionnelle apr\u00e8s l&rsquo;obtention du label.  <br\/><br\/>Vous souhaitez valoriser vos protocoles et renforcer la confiance de vos clientes ? D\u00e9couvrez la d\u00e9marche AQ Label sur <a href=\"https:\/\/www.aq-label.be\/\" data-type=\"link\" data-id=\"https:\/\/www.aq-label.be\/nl\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">www.aq-label.be<\/a> et faites reconna\u00eetre votre exigence. <br\/><br\/><strong>Info: <a href=\"mailto:contact@aq-label.be\">contact@aq-label.be<\/a> \/\/ <a href=\"https:\/\/www.aq-label.be\/adhesion\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">www.aq-label.be\/adhesion<\/a><\/strong><\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"800\" data-src=\"https:\/\/proesthetic.be\/wp-content\/uploads\/2026\/07\/NIEUWS-0730-Gezondheid-en-veiligheid-02.jpg\" alt=\"NIEUWS 0730 Hygi&#xE8;ne et s&#xE9;curit&#xE9; 02\" class=\"wp-image-3501 lazyload\" data-srcset=\"https:\/\/proesthetic.be\/wp-content\/uploads\/2026\/07\/NIEUWS-0730-Gezondheid-en-veiligheid-02.jpg 800w, https:\/\/proesthetic.be\/wp-content\/uploads\/2026\/07\/NIEUWS-0730-Gezondheid-en-veiligheid-02-300x300.jpg 300w, https:\/\/proesthetic.be\/wp-content\/uploads\/2026\/07\/NIEUWS-0730-Gezondheid-en-veiligheid-02-150x150.jpg 150w, https:\/\/proesthetic.be\/wp-content\/uploads\/2026\/07\/NIEUWS-0730-Gezondheid-en-veiligheid-02-768x768.jpg 768w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/800;\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Les exigences des clientes ont profond\u00e9ment \u00e9volu\u00e9. Elles regardent d\u00e9sormais les protocoles d&rsquo;hygi\u00e8ne avec un \u0153il averti : le linge est-il chang\u00e9 entre chaque cliente ? Les instruments sont-ils st\u00e9rilis\u00e9s ? Quels produits sont utilis\u00e9s ? Face \u00e0 ces questions, les instituts doivent \u00eatre en mesure de r\u00e9pondre clairement, et de le prouver.    <\/p>\n","protected":false},"author":3,"featured_media":3510,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25],"tags":[],"class_list":["post-3511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"spectra_custom_meta":{"_uagb_previous_block_counts":["a:90:{s:21:\"uagb\/advanced-heading\";i:0;s:15:\"uagb\/blockquote\";i:0;s:12:\"uagb\/buttons\";i:0;s:18:\"uagb\/buttons-child\";i:0;s:19:\"uagb\/call-to-action\";i:0;s:15:\"uagb\/cf7-styler\";i:0;s:11:\"uagb\/column\";i:0;s:12:\"uagb\/columns\";i:0;s:14:\"uagb\/container\";i:0;s:21:\"uagb\/content-timeline\";i:0;s:27:\"uagb\/content-timeline-child\";i:0;s:14:\"uagb\/countdown\";i:0;s:12:\"uagb\/counter\";i:0;s:8:\"uagb\/faq\";i:0;s:14:\"uagb\/faq-child\";i:0;s:10:\"uagb\/forms\";i:0;s:17:\"uagb\/forms-accept\";i:0;s:19:\"uagb\/forms-checkbox\";i:0;s:15:\"uagb\/forms-date\";i:0;s:16:\"uagb\/forms-email\";i:0;s:17:\"uagb\/forms-hidden\";i:0;s:15:\"uagb\/forms-name\";i:0;s:16:\"uagb\/forms-phone\";i:0;s:16:\"uagb\/forms-radio\";i:0;s:17:\"uagb\/forms-select\";i:0;s:19:\"uagb\/forms-textarea\";i:0;s:17:\"uagb\/forms-toggle\";i:0;s:14:\"uagb\/forms-url\";i:0;s:14:\"uagb\/gf-styler\";i:0;s:15:\"uagb\/google-map\";i:0;s:11:\"uagb\/how-to\";i:0;s:16:\"uagb\/how-to-step\";i:0;s:9:\"uagb\/icon\";i:0;s:14:\"uagb\/icon-list\";i:0;s:20:\"uagb\/icon-list-child\";i:0;s:10:\"uagb\/image\";i:0;s:18:\"uagb\/image-gallery\";i:0;s:13:\"uagb\/info-box\";i:0;s:18:\"uagb\/inline-notice\";i:0;s:11:\"uagb\/lottie\";i:0;s:21:\"uagb\/marketing-button\";i:0;s:10:\"uagb\/modal\";i:0;s:18:\"uagb\/popup-builder\";i:0;s:16:\"uagb\/post-button\";i:0;s:18:\"uagb\/post-carousel\";i:0;s:17:\"uagb\/post-excerpt\";i:0;s:14:\"uagb\/post-grid\";i:0;s:15:\"uagb\/post-image\";i:0;s:17:\"uagb\/post-masonry\";i:0;s:14:\"uagb\/post-meta\";i:0;s:18:\"uagb\/post-taxonomy\";i:0;s:18:\"uagb\/post-timeline\";i:0;s:15:\"uagb\/post-title\";i:0;s:20:\"uagb\/restaurant-menu\";i:0;s:26:\"uagb\/restaurant-menu-child\";i:0;s:11:\"uagb\/review\";i:0;s:12:\"uagb\/section\";i:0;s:14:\"uagb\/separator\";i:0;s:11:\"uagb\/slider\";i:0;s:17:\"uagb\/slider-child\";i:0;s:17:\"uagb\/social-share\";i:0;s:23:\"uagb\/social-share-child\";i:0;s:16:\"uagb\/star-rating\";i:0;s:23:\"uagb\/sure-cart-checkout\";i:0;s:22:\"uagb\/sure-cart-product\";i:0;s:15:\"uagb\/sure-forms\";i:0;s:22:\"uagb\/table-of-contents\";i:0;s:9:\"uagb\/tabs\";i:0;s:15:\"uagb\/tabs-child\";i:0;s:18:\"uagb\/taxonomy-list\";i:0;s:9:\"uagb\/team\";i:0;s:16:\"uagb\/testimonial\";i:0;s:14:\"uagb\/wp-search\";i:0;s:19:\"uagb\/instagram-feed\";i:0;s:10:\"uagb\/login\";i:0;s:17:\"uagb\/loop-builder\";i:0;s:18:\"uagb\/loop-category\";i:0;s:20:\"uagb\/loop-pagination\";i:0;s:15:\"uagb\/loop-reset\";i:0;s:16:\"uagb\/loop-search\";i:0;s:14:\"uagb\/loop-sort\";i:0;s:17:\"uagb\/loop-wrapper\";i:0;s:13:\"uagb\/register\";i:0;s:19:\"uagb\/register-email\";i:0;s:24:\"uagb\/register-first-name\";i:0;s:23:\"uagb\/register-last-name\";i:0;s:22:\"uagb\/register-password\";i:0;s:30:\"uagb\/register-reenter-password\";i:0;s:19:\"uagb\/register-terms\";i:0;s:22:\"uagb\/register-username\";i:0;}"],"_last_translation_edit_mode":["translation-editor"],"ast-main-header-display":[""],"ast-hfb-above-header-display":[""],"ast-hfb-below-header-display":[""],"ast-hfb-mobile-header-display":[""],"adv-header-id-meta":[""],"footer-sml-layout":[""],"stick-header-meta":[""],"header-main-stick-meta":[""],"header-above-stick-meta":[""],"header-below-stick-meta":[""],"site-post-title":[""],"site-sidebar-layout":["default"],"site-content-layout":[""],"ast-featured-img":["disabled"],"ast-breadcrumbs-content":[""],"theme-transparent-header-meta":[""],"ast-banner-title-visibility":[""],"ast-global-header-display":[""],"ast-site-content-layout":["default"],"site-content-style":["default"],"site-sidebar-style":["default"],"_top_nav_excluded":[""],"_cms_nav_minihome":[""],"_thumbnail_id":["3510"],"_wpml_word_count":["462"],"_pingme":["1"],"_encloseme":["1"],"_uag_css_file_name":["uag-css-3511.css"]},"uagb_featured_image_src":{"full":["https:\/\/proesthetic.be\/wp-content\/uploads\/2026\/07\/NIEUWS-0730-Gezondheid-en-veiligheid-01.jpg",1600,900,false],"thumbnail":["https:\/\/proesthetic.be\/wp-content\/uploads\/2026\/07\/NIEUWS-0730-Gezondheid-en-veiligheid-01-150x150.jpg",150,150,true],"medium":["https:\/\/proesthetic.be\/wp-content\/uploads\/2026\/07\/NIEUWS-0730-Gezondheid-en-veiligheid-01-300x169.jpg",300,169,true],"medium_large":["https:\/\/proesthetic.be\/wp-content\/uploads\/2026\/07\/NIEUWS-0730-Gezondheid-en-veiligheid-01-768x432.jpg",768,432,true],"large":["https:\/\/proesthetic.be\/wp-content\/uploads\/2026\/07\/NIEUWS-0730-Gezondheid-en-veiligheid-01-1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/proesthetic.be\/wp-content\/uploads\/2026\/07\/NIEUWS-0730-Gezondheid-en-veiligheid-01-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/proesthetic.be\/wp-content\/uploads\/2026\/07\/NIEUWS-0730-Gezondheid-en-veiligheid-01.jpg",1600,900,false]},"uagb_author_info":{"display_name":"Milan Potuznik","author_link":"https:\/\/proesthetic.be\/fr\/author\/milan\/"},"uagb_comment_info":0,"uagb_excerpt":"Les exigences des clientes ont profond\u00e9ment \u00e9volu\u00e9. Elles regardent d\u00e9sormais les protocoles d'hygi\u00e8ne avec un \u0153il averti : le linge est-il chang\u00e9 entre chaque cliente ? Les instruments sont-ils st\u00e9rilis\u00e9s ? Quels produits sont utilis\u00e9s ? Face \u00e0 ces questions, les instituts doivent \u00eatre en mesure de r\u00e9pondre clairement, et de le prouver.","_links":{"self":[{"href":"https:\/\/proesthetic.be\/fr\/wp-json\/wp\/v2\/posts\/3511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proesthetic.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/proesthetic.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/proesthetic.be\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/proesthetic.be\/fr\/wp-json\/wp\/v2\/comments?post=3511"}],"version-history":[{"count":1,"href":"https:\/\/proesthetic.be\/fr\/wp-json\/wp\/v2\/posts\/3511\/revisions"}],"predecessor-version":[{"id":3512,"href":"https:\/\/proesthetic.be\/fr\/wp-json\/wp\/v2\/posts\/3511\/revisions\/3512"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proesthetic.be\/fr\/wp-json\/wp\/v2\/media\/3510"}],"wp:attachment":[{"href":"https:\/\/proesthetic.be\/fr\/wp-json\/wp\/v2\/media?parent=3511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/proesthetic.be\/fr\/wp-json\/wp\/v2\/categories?post=3511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/proesthetic.be\/fr\/wp-json\/wp\/v2\/tags?post=3511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}