{"id":2307,"date":"2026-06-01T12:00:46","date_gmt":"2026-06-01T10:00:46","guid":{"rendered":"https:\/\/proesthetic.be\/?p=2307"},"modified":"2026-06-30T14:20:02","modified_gmt":"2026-06-30T12:20:02","slug":"le-selenium-un-allie-antioxydant-et-anti-inflammatoire-precieux-pour-la-peau","status":"publish","type":"post","link":"https:\/\/proesthetic.be\/fr\/le-selenium-un-allie-antioxydant-et-anti-inflammatoire-precieux-pour-la-peau\/","title":{"rendered":"Bonnes mani\u00e8res : pourquoi la politesse est-elle importante ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>La politesse se perd, dit-on de plus en plus souvent. Sans doute pas tout \u00e0 fait \u00e0 tort. Nous vivons \u00e0 une \u00e9poque o\u00f9 l&rsquo;individualisme et le chacun pour soi ont plut\u00f4t tendance \u00e0 nous faire oublier les r\u00e8gles \u00e9l\u00e9mentaires du savoir-vivre. Or, \u00eatre pr\u00e9venant et poli, oserait-on dire gentil, n\u2019a rien perdu de son importance. Bien au contraire.        <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><em>Texte Didier Dillen<\/em><\/p>\n\n<h4 class=\"wp-block-heading\" style=\"margin-bottom:0\">Lubrifiant social<\/h4>\n\n<p class=\"wp-block-paragraph\">Mais d\u2019abord \u00e0 quoi peut donc bien servir la politesse ? Les convenances ne se r\u00e9sument-elles pas \u00e0 une s\u00e9rie de rituels m\u00e9caniques et obsol\u00e8tes ? Apr\u00e8s tout, les r\u00e8gles de politesse ne sont pas les m\u00eames partout. Ce qui est impoli ici devient distingu\u00e9 quelques dizaines de kilom\u00e8tres plus loin. Voyez, par exemple, les coutumes relatives \u00e0 la bise chez nos voisins fran\u00e7ais ! Il n\u2019y a pourtant pas une culture, pas une \u00e9poque qui n&rsquo;ait sa conception de la meilleure fa\u00e7on de bien se conduire en soci\u00e9t\u00e9. D\u2019apr\u00e8s la psycho-sociologue Dominique Picard, le savoir-vivre repose sur quatre piliers : la sociabilit\u00e9, l\u2019\u00e9quilibre, le respect d\u2019autrui et le respect de soi. Ces principes fondamentaux facilitent la vie en soci\u00e9t\u00e9 et leur absence se remarque dans le quotidien. La preuve ? Qui appr\u00e9cie d&rsquo;\u00eatre ignor\u00e9 au profit d&rsquo;un smartphone durant un d\u00eener (sociabilit\u00e9) ? Qui ne ressent pas d&rsquo;irritation face \u00e0 quelqu&rsquo;un qui ne r\u00e9pond pas \u00e0 un bonjour (\u00e9quilibre). N\u2019est-il pas difficile de se sentir \u00e0 l&rsquo;aise aux c\u00f4t\u00e9s de personnes dont l&rsquo;apparence est n\u00e9glig\u00e9e ou inappropri\u00e9e (respect de soi). Ces exemples montrent, selon Picard, que le savoir-vivre n&rsquo;est pas un rituel factice et d\u00e9mod\u00e9.             <em>\u00ab C&rsquo;est un mode de r\u00e9gulation fondamental de la vie sociale \u00bb.<\/em><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h4 class=\"wp-block-heading\" style=\"margin-bottom:0\">Beleefdheid en klantervaring<\/h4>\n\n<p class=\"wp-block-paragraph\">Mais les effets de l\u2019amabilit\u00e9 peuvent aussi \u00eatre bien plus concrets. Les travaux Laurence Filisetti, sp\u00e9cialiste en sciences de l\u2019\u00e9ducation, montrent par exemple que la politesse ou l\u2019impolitesse affectent le regard des enseignants sur les \u00e9l\u00e8ves. Un enfant reconnu comme poli passe pour sympathique et bon \u00e9l\u00e8ve, alors qu&rsquo;un enfant impoli para\u00eet plus antipathique et est vu a priori comme un mauvais \u00e9l\u00e8ve ! La m\u00eame r\u00e9flexion vaut dans les relations qui se jouent entre prestataires de services et clients. De nombreuses \u00e9tudes et enqu\u00eates se sont pench\u00e9es sur les vertus de la courtoisie dans les relations commerciales. Syst\u00e9matiquement, elles montrent que la courtoisie dans le commerce de d\u00e9tail n&rsquo;est pas qu\u2019une simple formalit\u00e9. Elle est aussi un facteur essentiel de fid\u00e9lit\u00e9 des clients et assure la r\u00e9putation d\u2019un commerce ainsi que sa rentabilit\u00e9 financi\u00e8re. Car les consommateurs satisfaits attirent d\u2019autres consommateurs. Selon le Barom\u00e8tre Sym\u00e9trie des Attentions<sup>\u00a9<\/sup>, qui a pass\u00e9 en revue huit secteurs d\u2019activit\u00e9s, 80 % des clients interrog\u00e9s estiment d\u2019ailleurs que le manque de savoir-vivre et de politesse d\u00e9grade consid\u00e9rablement leur exp\u00e9rience client ! La r\u00e9flexion vaut toutefois dans les deux sens. La politesse mutuelle facilite les \u00e9changes et rend plus agr\u00e9able votre pratique professionnelle.          <\/p>\n\n<h4 class=\"wp-block-heading\" style=\"margin-bottom:0\">Dites juste bonjour <\/h4>\n\n<p class=\"wp-block-paragraph\">En mati\u00e8re de politesse, la premi\u00e8re impression est souvent d\u00e9terminante. D\u00e9butez donc les interactions avec votre client par une chaleureuse formule de bienvenue. Un simple bonjour enjou\u00e9 suffit. Soyez accueillante : souriez, pr\u00e9sentez-vous, soyez r\u00e9ceptive et attentive aux demandes de votre client. N&rsquo;h\u00e9sitez pas \u00e0 engager une petite conversation afin d&rsquo;\u00e9tablir un rapport avec lui. Pensez aussi \u00e0 \u00e9tablir un contact visuel durant la conversation et \u00e0 acquiescer par le geste et la parole lorsque votre client expose ce qui l\u2019am\u00e8ne. Un simple \u00ab oui \u00bb ou \u00ab d&rsquo;accord \u00bb permet \u00e0 votre interlocuteur de savoir que vous l\u2019\u00e9coutez attentivement. Enfin, sachez terminer l\u2019interaction de fa\u00e7on agr\u00e9able. Il s\u2019agit d\u2019une \u00e9tape cruciale pour fid\u00e9liser et laisser une derni\u00e8re impression positive. La formule doit \u00eatre chaleureuse, professionnelle et, si possible, personnalis\u00e9e. Souriez sinc\u00e8rement jusqu\u2019\u00e0 ce que le client ait pass\u00e9 la porte. Comble du savoir-vivre : le raccompagner jusqu\u2019\u00e0 la sortie !           <\/p>\n\n<h4 class=\"wp-block-heading\" style=\"margin-bottom:0\">Connaissez-vous le SBAM ?<\/h4>\n\n<p class=\"wp-block-paragraph\">Contrairement \u00e0 ce que le titre ci-dessus pourrait laisser croire, le SBAM ne d\u00e9signe pas une langue \u00e9trang\u00e8re exotique ou un nouveau terme \u00e0 la mode chez les ados. Il s\u2019agit tout simplement de l\u2019acronyme de : \u00ab Sourire, Bonjour, Au revoir, Merci \u00bb qu\u2019on doit \u00e0 G\u00e9rard Mulliez, le fondateur des magasins Auchan. Celui-ci instaura ce principe comme r\u00e8gle d\u2019or de l&rsquo;accueil client au d\u00e9but des ann\u00e9es 60. Il visait \u00e0 humaniser le passage en caisse, \u00e0 fid\u00e9liser et valoriser la client\u00e8le en misant sur la qualit\u00e9 de l\u2019interaction humaine. Le mod\u00e8le SBAM a \u00e9volu\u00e9, mais il reste un symbole du service client traditionnel. L\u2019expression est parfois aussi transform\u00e9e en : S&rsquo;il vous plait, bonjour, au revoir et merci !     <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Sources<\/strong> <br\/>Politesse, savoir-vivre et relations sociales. Dominique Picard. PUF.<br\/>Beleefdheid op school. Laurence Filisetti. PUG.<br\/>Beleefdheid en omgangsvormen: welke klantervaring wilt u bieden? <a href=\"https:\/\/academieduservice.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/academieduservice.co<\/a><a href=\"https:\/\/academieduservice.com\">m<\/a><br\/>You Reap What You Sow: Customer Courtesy and Employees Prosocial Service Behavior. Cuicui Pan, Hyung-Min Choi.      <a href=\"http:\/\/www.researchgate.net\" data-type=\"link\" data-id=\"www.researchgate.net\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">www.researchgate.net<\/a><\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/proesthetic.be\/wp-content\/uploads\/2026\/06\/STORIES_84-Goede-manieren-02-1024x576.jpg\" alt=\"STORIES_84 Bonnes mani&#xE8;res 02\" class=\"wp-image-2311 lazyload\" data-srcset=\"https:\/\/proesthetic.be\/wp-content\/uploads\/2026\/06\/STORIES_84-Goede-manieren-02-1024x576.jpg 1024w, https:\/\/proesthetic.be\/wp-content\/uploads\/2026\/06\/STORIES_84-Goede-manieren-02-300x169.jpg 300w, https:\/\/proesthetic.be\/wp-content\/uploads\/2026\/06\/STORIES_84-Goede-manieren-02-768x432.jpg 768w, https:\/\/proesthetic.be\/wp-content\/uploads\/2026\/06\/STORIES_84-Goede-manieren-02-1536x864.jpg 1536w, https:\/\/proesthetic.be\/wp-content\/uploads\/2026\/06\/STORIES_84-Goede-manieren-02.jpg 1600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9mod\u00e9 le savoir-vivre ? Pas du tout ! \u00c0 l\u2019\u00e8re des r\u00e9seaux sociaux et d\u2019une client\u00e8le connect\u00e9e, exigeante et impatiente, politesse et contact de qualit\u00e9 restent plus que jamais des valeurs s\u00fbres de l\u2019accueil client.     <\/p>\n","protected":false},"author":3,"featured_media":2314,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Potuznik","author_link":"https:\/\/proesthetic.be\/fr\/author\/milan\/"},"uagb_comment_info":0,"uagb_excerpt":"D\u00e9mod\u00e9 le savoir-vivre ? Pas du tout ! \u00c0 l\u2019\u00e8re des r\u00e9seaux sociaux et d\u2019une client\u00e8le connect\u00e9e, exigeante et impatiente, politesse et contact de qualit\u00e9 restent plus que jamais des valeurs s\u00fbres de l\u2019accueil client.","_links":{"self":[{"href":"https:\/\/proesthetic.be\/fr\/wp-json\/wp\/v2\/posts\/2307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proesthetic.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/proesthetic.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/proesthetic.be\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/proesthetic.be\/fr\/wp-json\/wp\/v2\/comments?post=2307"}],"version-history":[{"count":3,"href":"https:\/\/proesthetic.be\/fr\/wp-json\/wp\/v2\/posts\/2307\/revisions"}],"predecessor-version":[{"id":2317,"href":"https:\/\/proesthetic.be\/fr\/wp-json\/wp\/v2\/posts\/2307\/revisions\/2317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proesthetic.be\/fr\/wp-json\/wp\/v2\/media\/2314"}],"wp:attachment":[{"href":"https:\/\/proesthetic.be\/fr\/wp-json\/wp\/v2\/media?parent=2307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/proesthetic.be\/fr\/wp-json\/wp\/v2\/categories?post=2307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/proesthetic.be\/fr\/wp-json\/wp\/v2\/tags?post=2307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}